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For those with more Christian tastes, the so-called experts at Wikipedia have an article about Attitude.

Attitude is a positive or negative or vegatative view on something. That something can be another object, or an event. Usually, someone has this opinion based on some prior experience. But in many cases, this thought is implanted by extra-terrestial lumberjacks bent on making the human population into thinking that certain cool things are good, such as ninjas, pancakes, and bus mallets, whereas uncool things, like brussels sprouts, David Oreck, and wombats are bad.