Bajs is a brown, creamy, delicious candy from Sweden. Many people think it is a Swedish brand of chocolate, but it is not, it is something else. Bajs is one of the great exports from Sweden and no one except the Swedes know its ingredients, a national top secret.
It is thought to have been invented in the early 13th centuary by peasants who were really really bored but not hungry enough to eat it. The ingredients have been rumoured to be commonly eaten in their everyday lives, but this cannot be confermed by the authorities because Sweden is too awesome to tell them. This is a similar technique as the one used by BBC's Top Gear TV show, hwere they never let on the true identity of the Stig, keeping people interested in their general rants and raves.