José Olé was actually US Senator Joe McCarthy incognito. The senator used this pseudonym to oust liberal pinko commies in the Bay Of Pigs. He took many prisoners and founded Guantanamo Bay POW camp. The camp became over crowded with puercos comunitas and Señor Olé decided that los puercos podiaban estar burritos muy sabrosos. So he started his famous line of microwavable Mexican foods. In fact, Guantanamo Bay still serves as a meat processing plant for the José Olé corporation.