In order to sell more merchandise to black children, Bieber's handlers quickly decided that the suburban Canadian teenager needed a grittier, edgier image. In pursuit of that goal, Bieber spent several months under the direction of |stylist Ryan Good, whose job was to make Bieber more ethnic. Good created a "streetwise" image for the young teenager, consisting of backwards baseball caps, flashy sneakers, oversized sunglasses, and a mandate to say "Yo" a lot.
Unfortunately, this coaching has confused the young Bieber, and when greeting him, it's often impossible to know whether he's going to respond with "I'm fine; how are you, sir?" or "Yo yo yo, whazzup, my nigga?" Occasionally, he'll even respond with "Ooh la la, hello, sailor!", although Good's training has mostly succeeded in suppressing that one.